It is commonly believed that galaxies use, throughout the Hubble time, a very small fraction of the baryons associated to their dark matter halos to form stars. The fact that galaxies have typically very low baryon-to-stars conversion efficiencies both at low-mass & high-mass is typically interpreted as a consequence of stellar & AGN feedback respectively. While this is robustly established for the average galaxy population, is this true for all galaxies? In this talk I will show that if we can measure accurately the kinematics of the cold gas in disc galaxies, which traces very well the circular velocity, then we can measure these baryon-to-stars conversion efficiencies quite reliably for individual objects. High-quality radio interferometric data can be used to collect a fairly large (>100) sample of nearby discs of all masses, from dwarfs to massive discs, from which we find a couple of surprises. 1) the population of massive (>~10^11) discs has systematically higher efficiencies than spheroids of similar masses; 2) the population of field, gas-rich ultra diffuse galaxies also has systematically higher efficiencies than a typical dwarf. These are two cases where AGN and stellar feedback, respectively, has failed to lower the baryon-to-stars conversion efficiencies of these galaxy population. I will finally discuss the implications of these results in our understating of galaxy evolution.